Articles and News
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The five goals of marketing activity
You will find talking to a group of small business owners that many say marketing is for big companies that can use AI or whatever the latest trend is. But some will follow the herd and jump on the latest hack or tactic they came across on social media. Standing on...
A growth secret for a business improvement culture (2)
There is a free growth secret every business can use to drive continuous business improvement. How does your organisation get its focus right?
A small investment that delivers big improvements (1)
As a small business leader you should be relentless in your pursuit of being better at what you do and how you do it. Creating a continuous improvement culture requires three areas of focus. Reducing costs improving efficiency, effectiveness, and productivity, and...
Go Digital or Die
Adopting digital technologies is now a necessity for all businesses, not just startups and tech companies. If you don't embrace technology and become more efficient, your business won't be able to compete for much longer. To ensure your business thrives, start...
Improve your buying skills
Most small businesses need a technology supplier. If you are not savvy, you could be wasting 30 per cent of your budget by paying too much. To reduce costs, you need to understand how the supplier margins work. There are two simple elements to a supplier margin: the...
How to rate your accountant
A 31 March year-end is popular. But this may mean your auditor and accountant are squeezing your work into their busiest time of year, with a resultant loss of focus on your business affairs. Review whether you need your work done at a time of the year when the team...
Use MVP to deliver new product success
Small and medium-sized enterprises (SMEs) face many challenges when launching new products or services. The Minimum Viable Product (MVP) strategy is a game-changer. When properly used, MVP enables SMEs to validate ideas, save costs, and gather valuable user feedback...
Marketing success with the Rule of 95/5
Rao's is a New York restaurant open since 1896 where you only get to eat if you are invited by a regular - think Woody Allen, Robert De Niro or Al Pacino! Will Guidara, the author of Unreasonable Hospitality and former owner of Eleven Madison Park, says it took him...
Changes to R&D Tax Credits: What You Need to Know
There have been many changes made to the UK R&D tax relief schemes. Much of what was previously mooted by the Government has now been ratified and some additional details on how the changes will work are available. Headline summary: Most striking is that R&D...
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