In 2008, a student asked Grayson Perry, Britain's leading contemporary artist, how he figured out what his art should be about. Perry was stumped. It is a question that many business owners grapple with - what do their customers buy from them, what do they want...
Nick Shanagher
Real leaders raise prices
Price is a trade-off between the value you deliver and the perceived cost to the customer. If you raise your prices and nobody complains, you probably did not raise them by enough! It is easy to be glib. Like our clients, business consultants live in a world where...
Marketing success with the Rule of 95/5
Rao's is a New York restaurant open since 1896 where you only get to eat if you are invited by a regular - think Woody Allen, Robert De Niro or Al Pacino! Will Guidara, the author of Unreasonable Hospitality and former owner of Eleven Madison Park, says it took him...
Get your hiring mindset into gear
The most helpful advice I have received recently on hiring was that a new salesperson needs to generate ten times their salary to justify adding to the team. The advice came from Donald Miller at his April Business Growth Boot Camp, where he shared how he...