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Bob Lewis-Basson

Continual Improvement

As a small business owner wanting to grow your business, you will be looking at ways to improve your business to generate more profit and cash, to free up working capital, and to make more effective use of your own time. While there may be one-shot improvements you...

Collecting cancellation fees

People don't like paying cancellation fees even if they are aware of them when they book their appointment, to the extent that charging a fee often results in the client going elsewhere. No easy remedies Apart from asking for a non-refundable deposit, there are no...

10 First Aid Marketing Tips

One of the first items that is cut in an economic downturn is the marketing budget. Often it is perceived as expensive and it is not always easy to see that there is some benefit from the cost expended. And this might be true if you focus on the wrong things. Many...