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Sales & Marketing

5 Ways to Get Past the GateKeeper

New recruits making sales via ‘cold’ sales calls often struggle to take their generic sales training and put it into practice.   If they are not trained professionally on how to make the pitch, they will lose calls and burn leads.  Worse, they often make their company...

Appointment making tips

How do I get to meet key decision makers? A question that I am frequently asked. First, like all Sales people and marketeers, it is key to identify your target audience, and have a message ('the hook') that is likely to spark their interest. Once you have both of...