New recruits making sales via ‘cold’ sales calls often struggle to take their generic sales training and put it into practice. If they are not trained professionally on how to make the pitch, they will lose calls and burn leads. Worse, they often make their company...
Sales & Marketing
Ensuring UK economic growth can survive the next global downturn….
Employment in the UK at a record high. The UK economy seen as a shining star. Confidence in Germany, one of our main competitors under question. So, what could go wrong? Quite a lot really. International commentators are warning of another credit squeeze and business...
Do we need to reassess our Export Markets?
Exports have always been a large part of SME activity. There has been much said about our special relationship with EU countries. However, uncertainty with the Euro means that many are becoming nervous about this business. Together with the potential for an 'IN / OUT'...
What can Small Busines do to help UK Balance of Payments?
The UK Balance of Payments is a sorry story. In short, we buy much more stuff from overseas than we sell overseas, and have done for many years. Some items, such as raw materials, and highly specific components we have little choice other than to import. But other...
Appointment making tips
How do I get to meet key decision makers? A question that I am frequently asked. First, like all Sales people and marketeers, it is key to identify your target audience, and have a message ('the hook') that is likely to spark their interest. Once you have both of...