Employment in the UK at a record high. The UK economy seen as a shining star. Confidence in Germany, one of our main competitors under question. So, what could go wrong? Quite a lot really. International commentators are warning of another credit squeeze and business...
Sales & Marketing
Do we need to reassess our Export Markets?
Exports have always been a large part of SME activity. There has been much said about our special relationship with EU countries. However, uncertainty with the Euro means that many are becoming nervous about this business. Together with the potential for an 'IN / OUT'...
What can Small Busines do to help UK Balance of Payments?
The UK Balance of Payments is a sorry story. In short, we buy much more stuff from overseas than we sell overseas, and have done for many years. Some items, such as raw materials, and highly specific components we have little choice other than to import. But other...
Appointment making tips
How do I get to meet key decision makers? A question that I am frequently asked. First, like all Sales people and marketeers, it is key to identify your target audience, and have a message ('the hook') that is likely to spark their interest. Once you have both of...