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6 simple questions

By Ian Crocombe

I’m often asked, ‘how and where do we start with this continuous improvement stuff?’

People are often surprised and maybe a bit disappointed with my answer which is ‘have a think about and answer 6 simple questions’

The thing is, they might just be 6 questions, but they’re a distillation of over 30 years of lived experience, learned knowledge and exceptional results so I’d say they’re worth considering.

The questions are these:

  1. Why are you here and what are you trying to achieve?
  2. To achieve your objectives, what do you have to be great at?
  3. How do you do what you do?
  4. How do you care for, develop and motivate the people that interact with your organisation?
  5. What do you measure and why?
  6. How do you learn from what is around you and get better?

If it helps your thought processes, try a bit of Rudyard Kipling with the framework of ‘What and Why and When and How and Where and Who’

This simple exercise will open a vault of opportunities and once you start joining up the answers to different questions and see the golden threads that run through your organisation, the sky’s the limit!

Obviously, there are depths, complexities and different ways to bring these opportunities to life and that’s where we can help.

Ian Crocombe | UK Business Advisors (

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