The global market for public cloud computing—mostly software as a service (SAAS) offerings— will expand by 102% by 2028. The UK’s share is expected to grow by 60% over this time, reaching nearly £30 billion.
Whilst this is a huge technological change, the disruptive impacts of the public cloud provide small to medium-sized enterprises (SMEs) with an opportunity to improve profitability.
The size of the public cloud prize
Cloud awareness in UK businesses has increased significantly in recent years, but adoption levels vary across industries.
Many SMEs use public cloud services, but only a minority operate a fully scalable cloud enterprise.
On average UK SMEs using the Cloud experience an increase in profitability of over 20%. (Source: UK Business Advisors’ analysis of secondary data, 2024)
The best way for an SME to unlock the public cloud’s business value is to view it as a route to increased profitability, not as an expense. Aligning your business strategy with technical public cloud provision is crucial.
Your next step
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Why the public cloud offers an advantage to SMEs?
Focussing on core competencies allows SMEs to compete effectively against larger companies with their big IT infrastructure budgets. Public cloud computing in business encompasses services like accounting, CRM, and AI (Artificial Intelligence), allowing SMEs to focus on what they do best.
How can it increase your profitability?
Cloud costs are variable (often based on a ‘pay as you go’ model) enabling efficient resource allocation. Migrating business data from legacy systems to the public cloud can be time-consuming and costly, which tends to be particularly challenging for larger rivals. So, in this respect, the competitive landscape has shifted in favour of SMEs.
Maximising Cloud value requires a strategic approach beyond technology adoption. SMEs should shift their focus from cost reduction to value creation, leveraging Cloud for business advantages.
Why the public cloud is growing fast?
Key growth drivers include remote collaboration, productivity efficiency, sustainability, and the acceleration of adoption through generative Artificial Intelligence (that creates original content such as text, images, video, audio or even programming code in response to a user’s request).
Don’t forget
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