Businesses looking for leads via search engines should be aware of the changes that Google has recently made says UK Business Advisors (UKBA). These changes affect how companies and their web sites are rated by Google which accounts for 87% of UK web searches.
Google makes on average around 400 changes to its method of indexing and ranking websites every year to provide higher quality results to its users. The most significant recent change is the increasing emphasis on search results tailored to every individual user, based on what they have searched for before, and their known location. Google is increasingly focusing on returning local results which increases the importance of an optimised business listing in Google Places (formerly Google maps).
Another major change Google made at the beginning of last year is to index Twitter and Facebook social media sites in near real-time. For certain combinations of words and phrases this displays Tweets and Facebook posts on page one. However once these news items have aged a few hours they gradually disappear from the search results.
Outdated and outmoded SEO techniques that used to work just a year ago can get a business website banned. When employing an SEO expert, a business needs to be convinced that they are fully aware of the latest ethical and legal techniques.
Greg Spence, a search engine specialist in UKBA advises, “It is important that if companies rely on search engine rankings they take advice from people who keep up to date with the latest Google changes. Things that worked a few years ago can now damage your ranking and completely new actions can have a major positive impact.”
For full details visit the UKBA website www.ukba.co.uk or contact Greg Spence at UKBA on 0333 444 8522.
Sustainability is an important issue not just in terms of global warming and carbon footprint but in all aspects of humanity’s input to the environment. UK Business Advisors (UKBA) warns that many companies both large and small together with central and local government are insisting on their trading partners having ‘good green credentials’.
UK Business Advisors (UKBA) is highlighting the new ‘BREEAM In Use’ standard from The Building Research Establishment (BRE), which has established the international standards for environmental assessments. The BREEAM (Building Research Establishment Environmental Assessment Method) standards have been used to rate new buildings for several years, but a revised version is now available. This enables companies to obtain a rating against three different aspects of their operations:-
• The asset performance (i.e. the buildings performance)
• The building management performance
• The organisational efficiency
Assessments are carried out against a number of different criteria, energy, water, materials and waste, health and wellbeing, pollution, transport, and land use and ecology.
The assessment can be carried out on line by company personnel but a licensed BREEAM In Use Auditor will need to be appointed to verify the assessment and issue the certificate. The assessment is relevant to all non-domestic: commercial, industrial, retail and institutional buildings.
Geofrey Steward, a licensed BREEAM In Use Auditor within UKBA advises, “The BREEAM certificate enables the building owner and occupants to gain recognition for the building’s environmental performance ‘In Use’. Help and advice is available from auditors. Completing the assessment will enable building managers toreduce the running costs and improve the environmental performance of existing buildings, adding to their competitive advantage”.
For full details visit the UKBA website www.ukba.co.uk or contact Geofrey Steward at UKBA on 0333 444 8522.
For further press information, please contact Phil Taylor of UKBA on +(44) 1895 622601, fax 0709 231 5207, email firstname.lastname@example.org www.ukba.co.uk
- asking whether there is any condition which restricts an applicants’ ability to work in a call centre – deaf applicants may not be able to “carry out a function intrinsic to the work”.
- asking whether an applicant for a warehouse job has any condition which prevents or restricts them from lifting heavy items.
UK Business Advisors (UKBA) believe that, in most cases, the Managing Director is best equipped to decide what is best for their business. The role of the advisor is to offer guidance and support to back the MD’s judgement.
For further PR information, please contact Phil Taylor of UKBA on 0333 444 8522, fax 0709 231 5207, email@example.com
Solihull will be the centre of a business brainstorming experiment next week. Some of the region’s top business’ brains are getting together to thrash out possible solutions to current commercial headaches they are facing. Food For Thought is the idea of the Midland Group of Business Advisors (MGBA).
Twelve top business leaders from the area – including representatives from Abio in Solihull and Greenwell Gleeson in Birmingham – will meet for a brainstorming session with a difference. Over dinner the 12 will reveal their individual current commercial conundrums and throw it open to the others to solve.