According to Gordon Bethune, the CEO who took Continental Airlines ‘from worst to first’, it’s impossible to achieve success in business if you don’t measure your performance. His mantra, “What gets measured, gets managed” is now regularly pronounced by consultants...
Marketing
What brand experience lessons can the Wimbledon Championships serve to small businesses?
In the tennis world, the Wimbledon Championships is widely acknowledged as being the most prestigious event in its field. With ‘favourite tournament’ plaudits from players such as Roger Federer and Martina Navratilova and hundreds of millions tuning in to watch each...
How to Define your Unique Selling Points (USPs)
If you came to me and asked me to help you to grow your business, the first thing I would ask is: ‘What are your unique selling points?’, or to put it another way, ‘Why, in your opinion, do your clients purchase your product/service from yourself and not from your...
7 reasons why your business is not attracting customers
Are you wondering why you are not attracting and engaging customers as well as you might? Here are seven common reasons why many businesses fail to sell and what you can do to create more successful results. You’re Selling In The Wrong Place If you have to compete...
10 Top Tips on How to Penetrate a New Industrial Sector
If you’re in a certain industry, or looking to get into a new industrial sector, you need to learn all you can about the industry. Questions you might want to ask include who are the key players? Who are the up-and-coming and on the ‘watch this space’ players? Who has...
Are you selling ‘best value’ when you should be offering ‘added value’?
When it comes to your products or services, do you know what sort of value you are offering your customers? If you’ve placed your chips in the ‘best value’ arena, a very competitive price will have a starring role in your value proposition. Your customers are likely...
Understanding Intellectual Property is important for SMEs
Intellectual Property is becoming increasingly important for SMEs. Years ago IP was the preserve of the very large companies and focussed almost exclusively on Patents and Trade Marks. It tended to involve large sums of money and lawyers and other professionals.This...
Google has Changed the Way Search Results are Displayed
It is estimated that over 90% of internet searches are carried out using the Google search engine. Changes are often made to the way that they carry out the searches and subsequent listing on the search results page and a great deal of effort is made by companies to...
Planning a Social Media Campaign
To many business owners, social media is something their kids do on their smart phones. Many do not really understand what social media is and also do not understand how it can be used in business. If you ask them why they don’t use social media they often fix you...