If you’re in a certain industry, or looking to get into a new industrial sector, you need to learn all you can about the industry. Questions you might want to ask include who are the key players? Who are the up-and-coming and on the ‘watch this space’ players? Who has...
Marketing
Are you selling ‘best value’ when you should be offering ‘added value’?
When it comes to your products or services, do you know what sort of value you are offering your customers? If you’ve placed your chips in the ‘best value’ arena, a very competitive price will have a starring role in your value proposition. Your customers are likely...
Understanding Intellectual Property is important for SMEs
Intellectual Property is becoming increasingly important for SMEs. Years ago IP was the preserve of the very large companies and focussed almost exclusively on Patents and Trade Marks. It tended to involve large sums of money and lawyers and other professionals.This...
Google has Changed the Way Search Results are Displayed
It is estimated that over 90% of internet searches are carried out using the Google search engine. Changes are often made to the way that they carry out the searches and subsequent listing on the search results page and a great deal of effort is made by companies to...
Planning a Social Media Campaign
To many business owners, social media is something their kids do on their smart phones. Many do not really understand what social media is and also do not understand how it can be used in business. If you ask them why they don’t use social media they often fix you...
Social Networking for Small Businesses
Social Networking is the term given to a variety of new techniques for communication with clients, customers, prospects and other interested parties. As with other marketing techniques it needs careful planning to ensure that the right message gets through to the...
10 First Aid Marketing Tips
One of the first items that is cut in an economic downturn is the marketing budget. Often it is perceived as expensive and it is not always easy to see that there is some benefit from the cost expended. And this might be true if you focus on the wrong things. Many...
Small Businesses Need to Step up Online Presence
In the 21st century, a good online presence is almost essential for a business to succeed. So, is there a way to enhance your online profile without parting with much-needed cash? The answer is yes, but businesses need to be innovative to attract traffic. Successful...