As a digital strategist and marketer I have found over the years that strategic planning is essential for small and medium enterprises (SMEs) aiming to grow. Now research shows that SMEs with formal strategic planning processes experience significant benefits,...
Chris Talintyre
How to build a marketing strategy from scratch
SME owners often invest in marketing without having a clear understanding of how to be successful. Find out how to build a marketing strategy from scratch.
The five goals of marketing activity
You will find talking to a group of small business owners that many say marketing is for big companies that can use AI or whatever the latest trend is. But some will follow the herd and jump on the latest hack or tactic they came across on social media. Standing on...