The Big Idea: Time Isn’t Value, Outcomes Are
Time feels important. We bill by the hour. We rush through it. But in business, time isn’t value, it’s just a signal.
What really matters is what gets done, not how long it takes.
Why This Matters to SME Owners
You’re running lean. Every day involves customers, cash flow and constant decision-making. It’s tempting to think “busy” equals “productive.”
But it doesn’t.
- Effort isn’t the same as results.
- Showing up isn’t the same as solving problems.
That applies to your team and to anyone you bring in to help.
Choose Advisors by Impact, Not Time
When you bring in a consultant or troubleshooter, don’t ask: “How many hours will you give me?” Instead, ask: “What outcomes will you deliver?”
A good advisor should help you:
- Solve what’s draining time and money
- Improve team performance
- Boost profits sustainably
- Win and keep better customers
A Real-World Reminder
You don’t pay a plumber to spend two hours at your house. You pay them to stop the leak.
It’s the same in business. Value isn’t measured in hours. It’s measured in results.
The Bottom Line
Time is just the wrapper. Value is the gift.
A great troubleshooter helps you unwrap it faster and better.
Opinion: Don’t Wait to Get Help
Most SME leaders wait too long to ask for support. That delay costs far more than any advisor’s fee.
The right help pays for itself if it’s focused on value, not time.
Choose your support like you choose your outcomes: wisely.