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Collecting cancellation fees

People don't like paying cancellation fees even if they are aware of them when they book their appointment, to the extent that charging a fee often results in the client going elsewhere. No easy remedies Apart from asking for a non-refundable deposit, there are no...

10 First Aid Marketing Tips

One of the first items that is cut in an economic downturn is the marketing budget. Often it is perceived as expensive and it is not always easy to see that there is some benefit from the cost expended. And this might be true if you focus on the wrong things. Many...

Surprising results from SME survey

In a recent survey carried out by SGBA (Southern Group Business Advisors) amongst SMEs in the South of England some surprising information was gleaned. Firstly over 65% were optimistic about their business and its potential to grow with 58% of respondents saying that...

Appointment making tips

How do I get to meet key decision makers? A question that I am frequently asked. First, like all Sales people and marketeers, it is key to identify your target audience, and have a message ('the hook') that is likely to spark their interest. Once you have both of...

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