Most sales pitches fail because they jump to the solution before understanding the problem. This article explores how SMEs can improve conversion rates by uncovering what prospects truly value — through needs, desires, and wants.
Thames Valley
When Bonuses Bite Back: How Poor Incentives Undermine Performance
When Bonuses Go Wrong: Smart Incentive Design for SME Success
Incentives are powerful but poorly designed ones can hurt more than help. From the infamous Cobra Effect to modern business backfires, this article explores how to build reward schemes that drive sustainable results, teamwork and performance. Essential reading for any SME leader designing bonus structures.
Unlocking Innovation Through Knowledge Transfer Partnerships (KTPs)
KTPs offer a powerful way for UK businesses to innovate, bringing academic expertise and skilled graduates into real-world projects. But the process is complex. This article explains what KTPs offer, where the challenges lie and how experienced advisors help SMEs make the most of this strategic opportunity.
Time is just a wrapper. Why SME leaders should measure outcomes, not hours
Time is easy to track—but it’s not what drives success. This article explains why SME leaders must stop measuring effort and start demanding outcomes, especially when working with advisors or consultants. Results matter more than hours, and value is what counts.
What Google’s Decline Teaches SMEs About Choosing Digital Partners
Google’s fall from grace offers more than just tech gossip—it’s a warning for SME leaders who depend on big-name digital providers. This article unpacks Om Malik’s critique and explains why smaller, more responsive service partners may offer better long-term value.
Companies House Reforms: What UK SME Owners Need to Know and Do Now
The UK government is making major changes to Companies House to improve transparency and tackle fraud. These reforms affect every UK company—especially SMEs. From identity checks to new digital filing rules, this article outlines what’s changing, what you need to do, and how UK Business Advisors can help you stay compliant.
AI, Data, and the Future of Online Retail – How Businesses Can Gain the Edge
The future of online retail is AI-driven. From hyper-personalised recommendations to real-time stock management, AI is transforming how businesses operate. Learn how brands like Farfetch, Deliveroo, and Trendhim are using data to gain a competitive edge—and discover how you can do the same without overhauling your entire system.
Five Trends to Watch: A Guide for Small Business Leaders
Prepare your business for 2025 by understanding the trends shaping the future. From smarter energy solutions to tools that prioritise mindfulness, these five super trends offer opportunities for SMEs to thrive. Learn how to adapt and grow with actionable insights for small business leaders.
Selling Your Business? How to Handle Buyer Approaches with Confidence
When a buyer approaches your business, how you respond can make all the difference. Learn how to manage confidentiality, research potential buyers, and set clear goals for a successful outcome. Discover why involving expert advisors early is key to navigating this journey with confidence.