SME owners often invest in marketing without having a clear understanding of how to be successful. Find out how to build a marketing strategy from scratch.
Sales & Marketing
The five goals of marketing activity
You will find talking to a group of small business owners that many say marketing is for big companies that can use AI or whatever the latest trend is. But some will follow the herd and jump on the latest hack or tactic they came across on social media. Standing on...
Marketing success with the Rule of 95/5
Rao's is a New York restaurant open since 1896 where you only get to eat if you are invited by a regular - think Woody Allen, Robert De Niro or Al Pacino! Will Guidara, the author of Unreasonable Hospitality and former owner of Eleven Madison Park, says it took him...
Online conference: Growing your business globally
The “Growing your business globally” – Conference was held on the 14th of October via Zoom. See our YouTube videos of the event and don’t miss this opportunity to gain knowledge on exporting and international business development.
4 Elements of a Strategic Business Plan
planning can be compared to building a table.
Combine a Better Outlook with Small Business Coaching
It looks like small businesses are rebounding after suffering a significant loss of optimism during the last half of 2016.
How Size Affects Strategic Business Planning
Strategic planning in business is a matter of aligning a company’s mission, vision, and goals with proven strategies that will guarantee that company achieves what it sets out to do.
The Value of Customer Retention vs Customer Acquisition
Do you work with a small business mentor whose opinion you value?
The Smallest Businesses Still Need Strategic Planning
Across the UK, and right here in the Thames Valley, there are small businesses with five or fewer employees.