Many established SMEs reach a point where marketing decisions feel harder and less effective. This article explores how businesses at a point of transition can make clearer choices between organic and paid marketing by starting with intent, not activity, and aligning marketing decisions with wider commercial goals.
Nick Shanagher
Gen Z’s Business Boom: Why Today’s Young Entrepreneurs Need Smarter Support
Gen Z business founders are launching UK businesses in record numbers, but many are falling into common traps: poor planning, cashflow mistakes, and pricing errors. This article explores the latest findings from the Markel Direct UK survey and outlines how UKBA advisors can offer tailored support to help young entrepreneurs turn ideas into impact.
What If AI Doesn’t Get Much Better Than This?
AI progress may be slowing, but today’s tools still matter. This article explains why SMEs should ignore the hype and focus on purposeful adoption that improves customers, staff capacity and results.
How a Service Business Unblocked Customer Delays Using the UKBA Business Boost Toolkit
Even thriving companies can frustrate their customers. This case study shows how one B2B software firm used the UKBA Business Boost Toolkit to cut wait times by 40%, eliminate recurring service issues, and empower teams to act faster. A smart fix—not a major overhaul—that made a real impact where it counts.
Time is just a wrapper. Why SME leaders should measure outcomes, not hours
Time is easy to track—but it’s not what drives success. This article explains why SME leaders must stop measuring effort and start demanding outcomes, especially when working with advisors or consultants. Results matter more than hours, and value is what counts.
What Google’s Decline Teaches SMEs About Choosing Digital Partners
Google’s fall from grace offers more than just tech gossip—it’s a warning for SME leaders who depend on big-name digital providers. This article unpacks Om Malik’s critique and explains why smaller, more responsive service partners may offer better long-term value.
Five Trends to Watch: A Guide for Small Business Leaders
Prepare your business for 2025 by understanding the trends shaping the future. From smarter energy solutions to tools that prioritise mindfulness, these five super trends offer opportunities for SMEs to thrive. Learn how to adapt and grow with actionable insights for small business leaders.
How AI will transform your small business
How small business owners can use AI for success
Where is your sweet spot for success?
In 2008, a student asked Grayson Perry, Britain's leading contemporary artist, how he figured out what his art should be about. Perry was stumped. It is a question that many business owners grapple with - what do their customers buy from them, what do they want...