The world of business advice is shifting. Fast. Tech is transforming expectations. AI is reshaping how clients think and buy. And a new generation of business owners wants connection, not just credentials.
That’s where UKBA comes in.
We launched our new brand in March to show what makes an experienced UKBA adviser different from someone with just a diploma and a LinkedIn profile. But branding is just the beginning.
If we want to stay relevant, we need to show up together.
Why joint marketing matters now
- We’re stronger as a network
Two new members put it well: UKBA’s value lies in networking and lead generation. Working together builds trust, creates referrals and opens doors that solo efforts can’t. - Customers are changing
They want personalised, human connections, both online and off. Our marketing must speak to younger, more diverse leaders. That means short video, smart content, clear value. - AI is an enabler, not a threat
Let’s position ourselves as AI-enhanced humans. We bring the judgement, empathy and expertise that tech can’t match. But we must be visible where clients are looking—on YouTube, in ChatGPT, in their inbox. - Resources are tight but we can do more with less
Let’s sweat the assets:
– Reuse great content across channels
– Amplify regional events
– Share tools, templates and ideas
– Create engaging animations and explainer videos
Making the UKBA brand work with your own
You’re marketing yourself, your business and UKBA. The trick? Balance.
Use UKBA to boost your credibility. Use your voice to show what that means in real terms. Position yourself as a personal leader and part of something bigger.
Next steps
– Join the regional board push
– Create or share content that shows real client value
– Reach out to new members
– Think of your next client: what do they need to see, hear or feel to trust you?
Final thought
The future of business advice is collaborative, tech-smart and deeply human. That’s UKBA at its best.
Let’s market that together.