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UKBA Marketing Advisor, Susanne Currid, Appears As Expert Judge On The Apprentice Final 2017

By Lauren

Congratulations to our colleague and marketing advisor, Susanne Currid who recently participated as an expert judge on the final of The Apprentice on BBC1.

Susanne told us, “Back in June, I had a very unexpected email.  A TV producer had got in touch and asked me if I would be available to act as an expert judge on a show they were recording. Little did I realise at the time that she was talking about BBC1’s The Apprentice.

A week later, I found myself sitting at a table in City Hall with leading business directors, expert advisors, Lady Karren Brady, Claude Littner and Lord Alan Sugar. To say the situation felt surreal is a bit of an understatement. However, I was also very excited and honoured to take part in such an iconic TV moment.

I was delighted to take part and to have a chance to quiz the candidates on their pitch during the recording session.  Well done to James White and Sarah Lynn on their surprise double win.  They were both credible candidates with particular strengths so I can appreciate Lord Sugar’s dilemma in making  a choice between the two.   I suspect James has the more profitable business idea as is he is targeting a particularly lucrative recruitment niche, but I believe Sarah also has the skills and determination to build a successful business with her themed and personalised confectionery products.  I wish them well on their future entrepreneurial journeys!”

Susanne Currid. The Apprentice Final 2017. Sunday 17 December, BBC1. Img: BBC.

The Apprentice Finalist, Sarah Lynn, pitches in the boardroom in London’s City Hall. Img: BBC.

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