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Selling a Business

Business Valuation Myths. Why Your Company Is Worth Less — or More — Than You Think

Many SME owners hold strong beliefs about what their business is worth — often based on hearsay, industry multiples or historic offers. This article challenges common valuation myths and explains why value is shaped by risk, resilience and preparation, not optimism. Written for owners of established SMEs, it shows how treating valuation as a management tool leads to better outcomes than chasing headline numbers.