One of the first items that is cut in an economic downturn is the marketing budget. Often it is perceived as expensive and it is not always easy to see that there is some benefit from the cost expended. And this might be true if you focus on the wrong things. Many...
Marketing
Small Businesses Need to Step up Online Presence
In the 21st century, a good online presence is almost essential for a business to succeed. So, is there a way to enhance your online profile without parting with much-needed cash? The answer is yes, but businesses need to be innovative to attract traffic. Successful...