In order to manage your business effectively you need to be sure that it has enough cash to keep trading and that it is running profitably. To ensure this happens, I recommend you review your financial status at the start of each and every business week. You will have financial records, probably in one of the most popular accounting software packages such as Sage, QuickBooks or Xero. Either your own staff or your accountants will use these to prepare VAT returns and the other legal requirements such as the annual accounts required by Companies House. These accounting systems can also produce many of the essential figures you need to review on a weekly basis. Additionally, you need to forecast which clients are likely to pay their invoices this week. This is often not the same as those who should pay this week. Accurately forecasting your weekly cashflow is a skill every business needs to master. Not all of the figures in the list below will apply to all businesses. You … [Read more...]
See our latest presentation
Customers and cash. How to get more of both! In difficult times most SMEs need to get more of one and conserve the other. In fact many would like to get more of both. Our latest presentation gives ideas and tips on how to do both. Feel free to comment on the presentation and we look forward to receiving your feedback. … [Read more...]
Appointment making tips
How do I get to meet key decision makers? A question that I am frequently asked. First, like all Sales people and marketeers, it is key to identify your target audience, and have a message ('the hook') that is likely to spark their interest. Once you have both of these clear in your strategy then you can act. An exercise that has proved successful is to attend an exhibition. Research an exhibition that has some relevance to your business area of expertise. Check all the companies that are within your 'geographical' target, exhibition web sites make this quite easy to achieve before travelling. Take note of exactly where they are on the floor plan. Prepare a few words that demonstrate your knowledge of the subject, without it being a 'sell'. It is vitally important to make sure that you are NOT selling here. In fact 'selling' to exhibitors is highly unethical, after all they have usually paid 'big bucks' to enable THEM to sell! Only approach when all is quiet on the stand, its … [Read more...]
