Social Networking is the term given to a variety of new techniques for communication with clients, customers, prospects and other interested parties. As with other marketing techniques it needs careful planning to ensure that the right message gets through to the right (target) audience.  Whilst using social networking and media can be a blunt, scatter gun approach, with careful planning and dedicated application it can, like a rifle, be accurate, well targeted and can be useful in developing relationships with the target audience. What it is. Social networking is the name given to a variety of tools that can be used to develop relationships with customers. Of particular importance is the fact that the use of these tools will help to drive traffic to a website or blog and ultimately help search engine optimisation of the website. For businesses these tools can be used for reputation management, test marketing and feedback from customers on existing or proposed new products. It can … [Read more...]