The seismic and devastating impact of Covid-19 on the majority of business plans cannot be overstated.   It is a fair assumption that things will never be the same again for some time; if ever. Hence the appearance in the media of the phrase “The New Normal”.   Since time immemorial successful enterprises have had to adapt to new circumstances and seek new and alternative opportunities. Often radical change does present new opportunities – we just have to detect and exploit them.   The most important asset to any business is the people that work for it. Individual employees at all levels are currently reviewing their motivation and priorities – quality of life and appreciation thereof has become most important to many as a result of the pandemic.   There is interesting data emerging from the employee experience during the lockdown period: 97% of marketing and communications staff have reservations about returning to work and 82% nervous about travelling into work (Insight agency … [Read more...]