Good practice marketing is vital for success following recession
Marketing out of a recession can open up opportunities for many SME’s, according to UKBA (UK Business Advisors) who are currently helping companies find ways of doing things better and cheaper for new or current customers, or increase sales at the same price.
However, to make use of the opportunity whilst minimising risk, UKBA recommends that organisations should focus on the marketing basics. Reviewing the foundations of a company and its marketing is not complicated, but is something that many firms forget to do regularly. The basic questions to ask include; Who are your best customers? Why do they really buy from you and not the competitors? What sort of new customers you really want? (profitable and good to deal with being preferable), and how do you want to be seen by your customers?
A good understanding of a company’s market position is not difficult to achieve, although it may often require external help. However without reviewing the real marketing position, significant amounts of effort and cost could be wasted. It is therefore basic good practice to review this regularly.
Producing a simple marketing plan will help to clarify the actions required to achieve results and also produce agreement within the company at all levels. Marketing tactics can then be employed to get the right messages in front of the right potential customers.
Phil Taylor, a marketing specialist within UKBA advises, “Now more than ever, it is vital that companies know why people buy from them and what makes them superior to their competitors. Understanding their unique selling proposition should drive the marketing initiatives through 2010, resulting in better sales opportunities down the line”.
For further information, please contact Phil Taylor of UKBA on +(44) 1895 622601, fax 0709 231 5207, email phil.taylor@hcba.co.uk www.ukba.co.uk
