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Advisor Profile
Business experts across the UK
Tony Cross - Funding Strategy
- London and South East
- Finance
- Strategy
Funding strategy and practical advice for growing SMEs
Many growing small businesses will at some stage find themselves requiring funding to facilitate their growth. When this happens, there are often many questions to be answered which may include:
– Who should I approach to help me with my funding strategy?
– Who will offer me the best rates, and what set up costs will I incur?
– What are my options e.g. should the business take on debt, or alternatively consider investment or equity funding?
– What terms can I secure and what do “favourable” terms look like in the current market?
– Are there any grants available to my business?
– How do I give myself the best chance of a successful application?
– Will I need to value my business, and how do I do that?
Tony Cross can guide your business through these options from start to finish. He has been supporting SME owners and Directors since 2014 with funding strategy, and since 2017 has had the opportunity to act as one of the lead advisers on Government start-up programmes. Importantly, he has acted as an underwriter/assessor meaning he has an invaluable insight into what they look for when approving loan applications.
Tony feels privileged to have been able to help some promising companies grow or scale-up, and to work with many talented and passionate entrepreneurs as they establish and build their business. He understands the frustration of the time-consuming process of compiling an application for finance, only to find that the application is either declined, or the pricing offered at the end of that process, is unacceptable. He can help to reduce the risk in that happening. Based in Maidenhead, he also works with the Berkshire Growth Hub to advise businesses on their growth strategy. From initial advice, to ongoing guidance as a trusted retained business adviser, he is a constant source of expert support.
Tony has built strong relationships with finance brokers, providing him with access to up-to-date market information about a lender’s appetite to lend, and the best terms available.
Tony’s original background was in the financial services industry where he managed part of the retail network for a large national building society. This provided him with additional skills and qualifications in professional coaching and management. It means that although finance is usually at the heart of his work, he is extremely experienced and well placed to help with many different aspects of running a business.
If you need to source business funding, contact Tony who will help navigate you through the multitude of options and guide you with your funding strategy.