Too busy, Too Small to Care About Green IT?
Posted by admin on February 23, 2010 under IT | 
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Rumour has it that small and mid-sized companies don’t care about energy or the environment – that your sole focus is on profits. Oh please, say it isn’t so.
It’s kinda like saying “I’m too busy and too small to put my money in the bank – I’ll just stick it here in my pocket and take it out when I need it.”
Aligning with Green
Green and sustainable business isn’t an enterprise initiative. If you have brand that matters to you, if you want to stay relevant in today’s markets, if you actually care about efficiencies in your business, you’re paying attention to green and figuring out how you can align your organization.
More at Stake
For most organizations, going green means identifying improvements that likely better your processes and save you money, but there’s much more at stake than that:
- Have you asked your stakeholders how they feel? With new procurement policies calling for green vendors, products and services, your customers may have an opinion on your responsible behavior (or lack there of).
- Have you asked your kids? I know this isn’t a typical business metric, but if you have anyone you care about who you want to see live their lives without worrying about having enough water to drink in another 20 years, it’s time you start your environmental education.
No Place to Hide
The challenges this earth is facing are here now. Al Gore put it so aptly so many years ago: Environmental reality is not convenient. And sticking your head in the sand and saying it doesn’t apply to you doesn’t cut it. You are responsible. The good news is that once you start acting that way, both you and your business will do better.
Source: http://www.theinfoboom.com/pov/expert/too-busy-too-small-care-about-green-it-green-it
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