Posted by martinparry on June 13, 2010 under Business Planning, Marketing, Sales, SME News, Social Networking | 
| Social networking is not a new phenomenon. It has been used as a business marketing tool to develop tighter customer relationships and spread brand awareness but it also has the ability to directly impact on a company’s profits. In June of last year Dell announced $3 million in revenue from using Twitter. This success was not immediate and 18 months after launching on twitter the revenue stood at $1 million. Once their following was established the revenue continued to build more quickly. It is not only large companies that are using this medium successfully. Many smaller businesses have found great success marketing in this environment where the main investment is that of time rather than cash.There are now so many websites that give you the option to become a Fan of their Facebook page. So how could this work for you? The way these tools are used is going to vary massively by your business area and the clients you work with. The key to success seems to be providing value and interest to the clients you interact with. Offering exclusive discounts, valuable information, details of up coming events, photos, videos etc. Links to these sites can be promoted on email footers, in store, on websites or business cards. |
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| Many companies are now using Facebook, Twitter, My Space, You Tube or other business focused websites such as Linked In as marketing tools. Do you know if your competitors are marketing in this way already? Do your clients use social networking as part of their marketing approach? In today’s business world there are relatively few opportunities for free marketing. Social networking sites are an area where this opportunity still currently exists and where some companies have found great success. It could be well worth investigating!Sc: www.wallacestein.co.uk
Sc: www.ukba.co.uk |
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Free Resources
Marketing-Simply – A Guide to Marketing for SMEs –
Business Plan Template – Cashflow Template – Start Up Guide
Guide To Strategic Planning – Small Business Guide
www.ukba.co.uk
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