You Do NOT Need a Business Plan to Start a Business
Posted by paulgreen on May 26, 2010 under Business Planning | 
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Doug Richards is not a fan of iron-clad business plans that owners Location Heritage Bank and management teams follow to the bitter end.
Why? Because business plans are most often written before a company is successful, and often before it is in business. They are written in hopeful ignorance and are based on best guesses. Business plans serve a useful purpose once a business is making money and raising revenue, but they have a very limited usefulness, if any at all, before a business is up to speed.
If you are just starting your business, or have a business that seems to be less than wildly successful, start your business planning as follows:
- Identify your customers and their needs.
- Identify the products and/or services you will provide to meet these needs.
- Identify how people will learn about your products and services.
- Identify how and where they will pay you for your products and services.
- Identify who will help you to achieve these objectives.
Free Resources
Marketing-Simply – A Guide to Marketing for SMEs –
Business Plan Template – Cashflow Template – Start Up Guide
Guide To Strategic Planning – Small Business Guide
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